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Research papers

Through the eyes of children

This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina Brazil and Mexico by Nickelodeon Just Kid Inc. and Research International. The study was designed to provide...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Bruce Friend, Mark Stapylton-Smith
Company: Viacom International Media Networks
June 15, 1999
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Citation

Friend and Stapylton-Smith (1999a, June 15). Through the eyes of children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/through-the-eyes-of-children


Research papers

Identifying, tracking and targeting viewer segments

The authors utilized the Nielsen Quadrant Segmentation System to create audience analysis tool that evaluates television network programming strategy by day part, such that the four segmentations of the Nickelodeon audience are isolated for on-going...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Friend, Bill Engel
Company: Viacom International Media Networks
June 15, 1998
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Citation

Friend and Engel (1998a, June 15). Identifying, tracking and targeting viewer segments . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-tracking-and-targeting-viewer-segments-